Big data analytics and AI importance in media and entertainment industry

The media and entertainment industry is also utilizing the power of Artificial Intelligence (AI) in making the visual content more interactive and interesting. It is helping to serve the audience a data-intensive and personalize automated content making their viewing experience more interesting and entertaining.

While on the other hand, the entertainment industry needs such innovative technology to make the audience experience more enjoyable and user-friendly. AI companies are also consistently working to integrate this technology into various sub-fields of the entertainment sector improving its efficiency.

AI Applications in Media and Entertainment

The application of AI in media and entertainment is witnessing rapid growth especially in terms of distributing and showing visual content. Media companies face challenges while developing the content in high quantity while ensuring the quality, hence they adopt AI to achieve this objective.

And once they achieve their objective, they improve their services enhancing the experience of the customers. So, we have discussed here the use of AI in the media and entertainment industry with use cases and examples.

Personalizing the Content & Recommendations

From music app to OTT platforms, the audio, as well as visual contents, can be personalized as per the preferences and previous experiences. Using machine learning, users behavior and demographic details, music or videos are recommended like what kind of movies they like most.

AI using advanced machine learning algorithms and deep learning networks helping in delivering personalized content to users. And this kind of highly personalized experience for users helps media or entertainment companies increase their user base and offer a better service compared to their competitors.

Online Advertising with Targeted Audience

Online advertisements in the media industry are playing a significant role in branding and business promotions. And AI is used to make online advertising more precise and productive with a targeted audience for higher conversion rates.

The best example is Google Adsense and Adwords that can use the user’s history like what kind of products they were searching for or browsing on web or eCommerce sites. And this kind of AI-based sensing helps AI to show the ads as per the user’s preferences. It helps advertisers to target the right audience and get maximum outputs from the Ads.

Controlling the Online Content Broadcasting

The online media and entertainment industry is running with the help of different types of content. And apart from general topics or common subjects, there is objectionable content broadcasted through TV, Online Music Channels or OTT platforms.

Controlling such content is mandatory from the regulatory authorities. Again AI helps here in detecting and filtering such objectionable contents. AI can identify the user’s age and gender before showing such content or using the automated content moderation service to moderate the objectionable content before broadcasting with the audience category ratings like suitable for children or only for adults.

Classification & Categorization of Content

Online streaming platforms like YouTube or OTT have different genre of music videos, songs, movies or TV shows. And these online platforms are using AI algorithms to show the content as per the user’s preference and choice.

The AI-enabled system can detect the objects, data, visual scenes and other details about the movies like genre, cast and crew members to show them similar content. Implementing the AI in media and entertainment industry can automate the categorization and classification of content for a better users experience.

Meta Tagging Subtitles & Automated Transcription

Content published in the media and entertainment industry needs to make comprehensible to the audience. Hence, AI can help in identifying the videos and other online content to classify them with meta tags and descriptions.

Apart from that movies, music videos and TV shows are transcribed into different languages using AI-based technologies like natural language processing through machine learning and deep learning. The voice of movies is converted into different languages with subtitle and audio annotation to make it understandable to a wider populace for more engagements of the users. Powered by Cogito Blog